How to Create & Sell Digital Products - Guide with MRR & PLR

Digital products are currently not only the easiest products to sell but also the most profitable products in demand. However, the problem is creating and selling these products. To that effect, we have put together this guide to creating and selling digital products with MRR & PLR.

Worth noting is the fact that, especially in this digital age, developing and selling digital products has been an ever-increasing means to income generation. As a businessman, entrepreneur, or content creator, you can leverage digital products to scale a profitable revenue stream.

However, if you do want to struggle in this field, then you really must be aware of these two major concepts in a digital product space: MRR (Master Resell Rights) and PLR (Private Label Rights).

This guide will help you in creating a digital product with MRR and PLR and further give you insights into how you can sell these to your customers to maximize your earning potential while providing value.

What are Digital Products?

Digital products refer to the intangible assets that are deliverable via online sales without physical inventory. Examples include:

· eBooks and Guides: Long, detailed documents channelled toward one particular topic. An example is that if you just search how to create and sell digital products guide with MRR & PLR, then lots of search results seller sell their eBooks and guides.

· Online Courses: These are easy, structured learning programs with video, audio, and text content.

· Software and Apps: It includes applications designed to solve specific problems like fitness apps.

· Membership Sites: These include monthly subscriptions to be a member of a certain group or access several services in that particular website. For example, Medium provides detailed articles on different topics.

· Template and Graphic Design: Log in to Fiver.com, and you will see a lot of freelancers offering such services. Some even sell pre-designed materials for many different purposes.

· Stock Photos and Graphics: This primarily includes selling visual assets for use in marketing and design.

These kinds of products are easily replicable and deliverable digitally, and such are very cheap to produce and distribute.

What are MRR and PLR?

First, it's very important to understand the terminologies MMR and PLR; these are the basics of selling digital products. So what are they?

· Master Resell Rights: The buyer has the right to resell this product to others. In other words, if you buy a product with MRR, you can simply resell it to end-users and further allow them to resell. This forms a chain in sales where every buyer can sell further and can bring in money in many ways.

· Private Label Rights (PLR): Compared to MRR, private label rights go one step further. The reason is that PLR includes not only reselling the product but even modifying it to one's liking. When you have a PLR product, you can rebrand, edit, and repurpose the product to match your brand and your target audience. This level of flexibility makes PLR products of immense value to anybody looking to create exclusive digital products right from scratch.

With that said, let's now get into the business of creating digital products to sell with MRR and PLR.

Guide to Creating & Selling Digital Products with MRR & PLR:

Here are step by step guides that you need to follow to get started.

1.   Choose Your Niche

The first step is by first identifying a niche that aligns with your expertise and interests. This is a niche where you will be specialised in to create and sell your products. To do this, you will need to research market trends and customer needs to find a profitable niche. While doing choosing your niche, be sure to consider factors such as demand, competition, and target audience to give yourself a good chance of realizing success sooner than later.

2. Get MRR and PLR Products

   
   

Now that you have a niche, it's now time to source high-quality MRR and PLR products. So, how do you do this? There are several websites and platforms to buy these rights, such as Earnera, which has over 5000 high-quality, best-selling digital products to choose from.

Alternatively, you can also choose any of these sites:

·        PLR.me

·        IDPLR

·        BigProductStore

Get these rights and then move on to the next step.

3.  Customize PLR Products

The third step in your journey to creating and selling digital products is sorting your MRR and customizing your PLR digital products. If you’re going to be dealing with MRR products only, then this guide, How to Resell Digital Products, will help.

Now it's the time to take those PLR products and really stamp your ownership on them. That would be rebranding the product with your logo, coloring, editing the content to include your insights, and repurposing it into other formats—e.g., taking an eBook and turning it into a video series. This is a process crucial in ensuring that you do not only create an edge for your products but also build a new brand that people can relate to.

4 . Design Original Digital Products

Besides MRR and PLR digital products, you will need to create a couple of original ones. This fits very well with your MRR and PLR offerings. You can create an eBook, online course, or software or really any other digital asset with value to your audience. You can use tools like Canva for design, Teachable for courses, and Inkscape for graphics.

5. Develop a Sales Funnel

   
   

You will greatly boost your online sales when you have an effective sales funnel. This includes:

·        Lead Magnet: Offer a free resource that will allure people to subscribe to your email. Do this to generate contacts in the form of emails to be reached and offer rewards or advertise new products.

· Landing Page: Devise a landing page that will showcase your digital product most attractively.

· Email Marketing: Nurture your sales leads with email marketing.

· Upsells and Downsells: Add other products to the offer or make a discount on occasion to increase the average transaction value.

6 . Setting Up an E-commerce Platform

By now, you have a niche, products, and a proper sales funnel. It is time to set up your e-commerce storefront. You can do this by using one or two of these very popular e-commerce platforms in selling your digital products. You can choose, for example:

·        Shopify.

·        Gumroad.

·        WooCommerce.

Ensure that your platform supports digital product delivery and has robust security measures in place to protect the content.

7 .    Market Your Products

You cannot have sales if you do not create traffic for the products. Another important thing is the fact that effective marketing is the key to your digital products making it big. As such, in a bid to solve this problem, you will have to use various channels to reach them. Some of the most common ways include:

·        Social Media: Start using social media like Facebook, Instagram, and LinkedIn to get your product out there.

·        Content Marketing: Come up with blogs, videos, and podcasts that inform your target audience, hence creating awareness about whatever it is that you offer. You are not only going to inform them but also drive them through to your sales pages.

·        Paid Advertising: As far as advertising remains one of the quick ways to make sales, you will need to invest in Google Ads, Facebook Ads, and other paid advertising to increase your visibility.

·        Affiliate Marketing and Influencers: Joining forces with affiliates and influencers who are able to promote your products in return for commissions and pays is by all means a resourceful strategy. Influencer marketing, specifically, is an efficient channel for any business belonging to any industry. Here are some key numbers that illustrate the success: According to Authority Hacker, 81% of brands have stated they use affiliate programs for brand awareness and driving sales. 31% of web publishers say their top revenue source comes from affiliate marketing. Major brands generate from 5% to 25% of their overall online sales through affiliate marketing. 20% of brand marketers consider affiliate marketing as their most successful channel.

8 . Monitoring and Optimising

Keep everything in order; track your sales and marketing regularly for any scope of improvement. Track performance metrics with the help of analytics tools and take customer feedback to further refine products and strategies.

Final Thought

When done right, creating and selling digital products can be quite money-spinning with MRR and PLR. Choose a lucrative niche, source some quality products, customize the PLR content, and be sure to put in place some effective marketing strategies on your way to building a sustainable digital products business.

Now, with that in mind, the very philosophy of success consists of providing value to customers and is never interrupted in its work. Start your journey today, and unlock the digital products: MRR and PLR.