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How PLR Digital Products Turned My Side Hustle Into My Main Business

Updated: Sep 12

Illustration of entrepreneur climbing glowing digital stairs labeled hustle, business, full-time income with Etsy and Payhip logos, symbolizing PLR digital products growth journey

In the past few years, online businesses have soared in popularity. Dropshipping, affiliate marketing, and content creation are making money from home.


That caught my attention. I wanted in.


I tried a few side hustles. Affiliate marketing felt slow and crowded. 


Print-on-demand drained me with customer service and shipping. Freelance writing was good, but scaling it was hard.


Then I found PLR digital products. At first, it was just an experiment. I grabbed a few PLR eBooks. I customized them and listed them on Etsy and Gumroad. Sales trickled in. A few months later, the sales became steady. Before I knew it, my PLR digital products side hustle was booming. Now, it’s no longer a side hustle. It’s my full-time business. And it keeps growing.


What Are PLR Digital Products?


Entrepreneur customizing a Private Label Rights eBook cover on a laptop using graphic design software, symbolizing PLR product rebranding for online business
Customizing PLR products with unique covers and branding

PLR stands for Private Label Rights. These are ready-made digital products: eBooks, courses, templates, and more. They’re created by others but sold to you with special rights. 


With PLR, you can edit the product. You can rebrand it. You can even claim authorship and sell it as your own. But you can't pass on the resale rights. From you, it is meant for personal use only. This model is great for quick launches. You skip the hard part of creating content from scratch.


Here’s how PLR compares with some other licenses:


  • Master Resell Rights (MRR): You can sell it and pass on the resell rights. But no edits allowed.


  • Resell Rights (RR): You can resell it as-is. No edits. No resell rights passed on.


From Side Hustle to Main Business: The Power of PLR Digital Products


PLR digital products can generate significant income. What starts as a small side hustle can grow into a full business. It’s a business model that works. 


Here’s why you should try it:


1. Instant Product Creation


Creating a product from scratch takes time. You may need to write, design, and format. Doing all these on my own? Impossible. It’s a lot of work. One that can take weeks or months.


With PLR digital products, that’s all done. You get finished products in minutes. For me, this was huge. What a time saver. I launched multiple products in my first month. 


2. Complete Customization


PLR digital products can be fully customized. You can change the text, add sections, and update the design. Make it your own. This helped me niche down.

 

I took a parenting PLR eBook and tailored it for busy moms. I changed the title and added mom-specific tips. I even created a bonus workout tracker. It felt original enough to stand out in a crowded space.


3. Fast Brand Building


Rebranding PLR helped me grow fast. I was building a product line under my business name. People started to notice. They remembered my brand. They came back for more.

That’s when I realized my PLR digital products side hustle was becoming my main business.


4. Scalability


Once I learned the ropes, I scaled quickly. I bundled products and initiated upsells. I also launched a membership plan. From a few downloads to a full store, it didn’t take long. And because I wasn’t creating everything from scratch, I had time. I used that time to market, improve, and connect with customers.


5. Low Investment, High Returns


Getting started with PLR digital products is affordable. Many bundles cost under $50. You can resell each product repeatedly. This enables you to earn more at no extra expense.

 

No inventory. No shipping. Low operating costs. Global reach. Low return rates. All these are some other PLR digital products' characteristics. They also increase the possibility of high returns.

Treasure chest glowing with PLR digital product icons such as eBooks, templates, and courses, symbolizing hidden wealth and online business opportunities
PLR digital products – a treasure chest of online income

Tips for PLR Digital Products Beginners


Choose Quality PLR Sources


Not all PLR digital products are good. Some are outdated. Others exhibit unprofessionalism. Skip those. Find trusted sellers. Look for modern design, conversion assets, clear terms, and accurate up to date content. 


Quality PLR digital products will accelerate your success. If you want results, get the Earnera earning bundle. It’s a smart move for digital products beginners.


Customize


You can sell PLR as is, especially with a quality bundle like Earnera. Still, you may want to make it yours. Change the cover. Edit the copy. Add unique sections. Match it to your audience. This adds extra value and builds trust.


Build a Funnel


Think beyond one product. Use PLR to build a sales funnel. Start with a freebie. Then upsell a paid product. Scale further by offering a bundle or a membership. That’s how I increased my income.


Stay Consistent


Don’t give up after one launch. Keep going. Release new products. Update old ones. Promote regularly. Add value. Consistency is what took my PLR digital products side hustle to the next level.


Track Metrics and Improve


Monitor your data. What’s selling? What’s not? Improve based on performance metrics. With PLR digital products, you can tweak things fast. Small changes can yield big results.


No Need for a Personal Website


Many creators sell every day without owning a website. A personal website is nice. But it’s not compulsory. You can start selling via platforms like Gumroad, Payhip, and Etsy. These platforms handle payments and delivery. Your social media pages are also a great option.


Stay Up to Date


The digital space changes fast. New tools, trends, and platforms appear often. What works today might be outdated tomorrow. That’s why staying informed is important. It can give you an edge over your competitors.


Follow blogs, newsletters, or YouTube channels. Join communities where people share updates and strategies. The more you learn, the better you’ll adapt.


Conclusion


Looking back, I never imagined this. Selling PLR digital products was just a side hustle. But then it clicked. The sales grew. The business scaled.


Now, it’s my main income source.


I didn’t have to build products from scratch. PLR gave me speed. It also brought flexibility and freedom. 


If you want to start or grow a business online, give PLR digital products a shot. They turned my small idea into a thriving business. They could do the same for you.


Start smarter with the Earnera Co earning bundle. It includes over 5,000 resell-ready digital products. The content is curated. It’s high quality. It’s conversion-ready.


FAQ Section


Q1. What are PLR digital products?


PLR digital products are ready-made content like eBooks, templates, and courses that you can customize, rebrand, and sell as your own.


Q2. How can PLR digital products turn into a side hustle?


By reselling customized PLR eBooks, courses, or templates, you can start earning quickly without creating products from scratch.


Q3. Why are PLR digital products good for beginners?


They’re affordable, easy to customize, and allow beginners to start selling online without needing advanced skills or large investments.


Q4. Can I really make a full-time income with PLR digital products?


Yes. Many entrepreneurs scale their PLR digital products side hustle into a full-time business by bundling products, building funnels, and marketing consistently.


Q5. What’s the difference between PLR and Master Resell Rights?


PLR lets you edit and rebrand products as your own. Master Resell Rights allow resale but usually restrict editing.


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