How To Sell Digital Products Online - Ultimate A-Z Guide

Today, the digital products marketplace is booming as never before. This boom is in appreciation of the changes that have been digitally experienced since 2020. It saw a drastic move from storefronts to products themselves. It has, in reality, aided the merchants in not only building their e-commerce website but also listing non-physical products online and attracting a large pool of probable clients. This Google trend stats is a good depiction:

Digital Product Growth Statistics

The good thing is that even in the comfort of your couch, you can simply complete payments and grow your business massively. And to make it even better, it has made it even easier to sell other people's digital products as your own. With Just Private Label Rights (PLR) along with Master Resell Rights (MSR), you can resell nearly every digital product online.

But you will have to be wise and systematic if you want to beat the competition on this new but competitive frontier. Therefore, before discussing how to sell digital products online, let's start first with what the definition of a digital product is and why we sell digital products.

What’s A Digital Product?

A digital product is a non-tangible, intangible product that you can use or consume even when you cannot touch it. Examples include:

• Online Courses: Structured learning programs that offer value through video, audio, and text content.

• Software: Applications designed to solve specific problems or fulfill particular needs.

• Templates: Pre-designed formats for various uses, such as presentations, resumes, and websites.

• TV Subscriptions: Services like Netflix provide access to a vast library of video content.

• E-books: Digital versions of books that can be read on electronic devices.

• Music and Audio Files: Songs, podcasts, and other audio content available for download or streaming.
  

Why should you sell digital products?

Of all the products sold on the Internet, digital products are the easiest, and here is why:

1.      No Inventory: Handling and storage of products are definitely not a bother when you are dealing with digital products. Thereby, you are avoiding enormous cumbersome and costly processes like risk mitigation costs, facility/warehouse costs, taxes, and obsolescence costs.

2.      Higher Flexibility: Digital products give you more flexibility in terms of choosing new products and the time to launch them. For example, if you need to begin selling some newly introduced AI-encapsulated software, you could easily make a new plan called "Monthly" and launch it right away. One more very good example being that if you are having your physical gym, you can simply design an application and create free and paid fitness regimes and services to be accessed only through that app by any person from any place at any time.

3.      Flexibility in Fixing or Adjustments: If one deals with physical products, a customer may return a product that does not meet their demand. By doing so, it will affect you in terms of sales returns, recall, and redistribution costs. In the case of digital products, you can just fix, in most cases, the issue itself and therefore limit any refund to close to zero.

4.      Low Startup and Overhead Costs: Digital products will only require low capital to start and keep on running, unlike physical stores that will have so many expenses.

With that said, let's now highlight ways on how to sell digital products online .

How To Sell Digital Products Online :

Deciding that you want to sell digital products online is easy. However, determining what products to sell, how to sell them, and how to optimize for better sales performance is a very hard and complex process. But perhaps you already have a grand idea of what product you will still need to solve other dynamics; if not, this guide will give you all you need to sell digital products online .

  1     Brainstorming & Researching Ideas :

This is where your creative juices come into play. If you already have the product you plan to sell, you've solved 50% of the problem.

If starting from scratch, you will need to do loads of research and brainstorming to determine the perfect product to sell. You can simply go with what you're passionate about, but is that the ideal way to do it? Well, not exactly, simply because there are lots of dynamics that might affect its performance. But if you also have a product idea ready, you will still need to do some further research to back up your new adventure.

However, it is worth noting that researching and brainstorming is a tedious, complex, and boring process. But it will gift you the probable best results. Alternatively, you can opt for platforms, such as Earnera, that already have detailed starts on best-selling online products. This site, for example, has compiled over 5000 of the best-selling and highest-quality digital products. All products they've selected are from in-demand niches, which will help you to start earning sooner rather than later. You will also need to learn a bit about how to create & sell digital products. This is important to determine whether to choose MRR, PLR, or both types of digital products if you want to be a reseller.

So, whether you have a product idea already or not, be sure to check out Earnera to gain more useful insights.

 2     Validate Your Product/Service Idea :

It means you should be validating your idea before you get down to creating an online platform for it, whether it is a website, social page, or an app.

So, what does this process entail?

It is checking whether your digital product has potential or not. For that, you will have to make use of certain tools from the following:

·        Google Trends: This tool enables you to view the big picture regarding the popularity of a product over some period of your choice. If the trend is up, the potential is high, but if it peaks and keeps dropping, in that case, there is limited potential.

·        Google Keyword Planner: This will, in turn, provide popularity data for you. That is, how many people actually search for that product based on different keywords. Keep in mind that sometimes a small change in the keyword might mean significant changes when it comes to the target audience.

To finalize it, be sure to reach out to several potential clients for feedback because, after all, they are your target audience, and they represent genuine insight that can't be replicated anywhere else.

 3     Source Digital Products :

With the niche and product determined, you will need to find the right digital products to sell. This can be done through various platforms that offer high-quality digital products with MRR and PLR rights. Ensure that the products you choose are relevant to your niche and have a high demand in the market.

4. Determine Your Target Market :

​Now that you've a validated idea, let's find your target audience.

Target audiences are as important as having a validated product idea; if you do it right, there is limited room for disappointment. So, don't fall into the trap of trying to reach out to everyone. All you need is a small portion of the 'pie' (market) with the right high-potential clients.

​So, to give you a leg up, you will need to look into your target market and do deep research into it. Find out about their geographies, occupations, and interests. Be an expert in that niche by having more knowledge of the target market; with that, you can stand out.

5    Design your online store :

​​​Now, to help your digital product venture out into the world, you will need to create an online store for it. For this, you will need to utilize an e-commerce platform such as Shopify for products like audiobooks. Alternatively, you can create an entirely new website with a subscription option where applicable. Utilize platforms that grant you open SaaS functionality and flexibility for highly flexible APIs.

6    Increase And Drive Traffic to Your Online Store :

Now that your site is live, you must drive traffic there to get sales. For this, you'll need to do several things:

-SEO:

First on this list should be SEO. It needs to be your quick fix. This strategy will help your e-store rank higher in search results when people are searching for specific products, thus increasing sales.

-Influencer and Blogger Outreach:

Apart from SEO, you can also use influencer and blogger outreach. This involves partnering with influential people, including celebrities, to help you sell your product. Is this profitable? Yes, in fact, about 49% of consumers depend on or trust several online influencers' recommendations. This means they are more likely to buy once they see your product among the recommendations by influencers. Therefore, do not sideline influencer marketing strategies.

-Email Marketing

: Another recommendation to boost your traffic is email marketing. By building a list of subscribers and regularly sending them valuable content and promotions, you can drive repeat traffic and increase sales.

-Affiliate Programs:

Affiliate programs can also drive traffic to your online store. By partnering with affiliates who promote your products in exchange for a commission, you can reach a wider audience and drive more traffic.

-Paid Advertising:

Don't forget to incorporate ads into your strategy. Paid advertising, including Google Ads, Facebook Ads, and Instagram Ads, can quickly drive targeted traffic to your site. This can be particularly effective for promoting specific products or sales.

To Wrap It Up!

To conclude, it is worth noting that even though selling digital products is quite easier than selling physical products, you will still need to put in significant effort. And so, to help solve several hiccups you might encounter when starting, you should opt for productive platforms like Earnera, Google Trends, Google Keyword Planner, and many more to help ease and streamline processes.

Finally, you need to understand the difference between selling and reselling digital products. I f you want to resale these products, you will need to learn how to resell digital products. This is because you won’t be creating an entirely new product.